<disclaimer> This post, and the 2 previous posts also exist over at my old home : Syzlak’s Sizzlin’ SEM on blogger. i’m not sure how kosher it is to have two blogs with the same data (i understand duplicate content… i’m just not sure this counts). After this post, the two blogs will have different posts, with similar themes. <end of disclaimer>
i broke my toe this weekend…at least i think that’s all i did to it.
Anyhow, check out a new site i’ve been playing with. The idea is to generate leads based on something we found out from a former insurance PPC campaign that received substantial amounts of impressions from searches on “no test insurance.”
We setup an insurance reference site that provides general information about insurance, health conditions, etc. i’ve never setup a campaign based on one search term’s number of impressions before, and i’m a bit skeptical of how it will work. Anyone else ever done this: gone from PPC to SEO based on a single term?