God Bless SMX Advanced
Mar 26th, 2008 by Syzlak
The power house that is the SMX Advanced conference just got more…power…housey?
SMX Advanced announced their agenda yesterday, and gee-whiz if it ain’t the most swell thing I’ve ever seen. As it was last year, SMX A will focus on trying to provide new and advanced information to attendees. While I was very vocal about how poor the Paid Search sessions were last year, I no longer care. See, I’m pretty good at Paid Search. Could I be better? Shit yeah, but I’m not going to sit in a room of 200 people to get better at it. I know that it’s a good strategy to have multiple ad copy and to track each separately, I understand the importance of converting a sale after the click and I get the dangers and advantages of 2nd and 3rd tier search (half this blog is about that topic).
What I’m excited about is that the SEO sessions look to be much more informative than last year. Oh and that there’s a third track this year - SEM Business. This will hopefully be an invaluable track for anyone. From the descriptions, this seems as though it is tailored to the self-employed and the heads of search firms. However, I have a feeling that anyone at any level within any type of business that focuses on search will benefit from these sessions. I’m already having a hard time trying to sort out my schedule…if I get a chance to go.
Oh shit yeah, almost forgot-they’re including a different track on the second day. Yep, that’s right, a track just for Developers. Now, I don’t know if they’ve done this before at other conferences, or they just got the idea from their developers coming back raving about SXSW, either way I’m happy.
Developers are cool, and unfortunately they never really get to understand why some of the things they do hurt everything we do. At my agency there is 1 - 1 developer that understands in the most minuscule sense, what it is that we do. The rest think I’m a snake oil salesman or that there is “totally a way to optimize for Flash.”
“Really how?”
“We’ll just put the text you want behind the Flash. No one will see it! You want like the same words over and over again right?”
“Bite me.”
So, I’m looking forward to this year’s SMX Advanced, and I’m looking forward to seeing y’all there.
