Syzlak’s SEM

I get pinged this morning by a former co-worker asking whether “[I'd] come across any blogs that say running homepage & branded terms in ppc is a good thing?”
It’s getting old people.
What’s getting old? Two things:
1) Asking around for answers instead of figuring it out for yourself (whether it be running tests or looking [...]

Read Full Post »

All week I had waited for a package from Amazon. I had ordered the FLCL Ultimate Edition DVD box set, and was on pins and needles in anticipation for the day it would arrive. As it turned out, the package arrived the day after a very ominously thin package from MSN arrived…

Good heavens! [...]

Read Full Post »

I work with some horrible search engines.
After running a campaign on ABCSearch for months (reader remembers when I first wrote about 3rd Tier engines) I saw traffic for the first time last week. Anxious to build a report for my client, I went to their reporting center and this was a link on their [...]

Read Full Post »

Hey Reader!
Remember that post on 3rd Tier Search i did a while back? Well, here’s a short writeup on the results! Nothing unexpected happened, as the search engines were held well in check.
 
3rd Tier Search Review
The Players: Enhance, Miva and ABCSearch.
Metrics: Cost Efficiency, Traffic and ROI.
 
From our test we have been [...]

Read Full Post »

Since i’m too busy to post new content, here’s a throwback from the blogger days…
Understanding Search Engines
Many people will tell you that a 2nd or 3rd tier SE is just as good as a 1st tier engine, except it’s missing the “big name advertisers,” has cheaper traffic, fewer visits, etc. In reality, the idea behind [...]

Read Full Post »

<disclaimer> This post, and the 2 previous posts also exist over at my old home : Syzlak’s Sizzlin’ SEM on blogger.  i’m not sure how kosher it is to have two blogs with the same data (i understand duplicate content… i’m just not sure this counts).  After this post, the two blogs will have different [...]

Read Full Post »