Posted on: June 10, 2010 by Search Master Steve
Hey guys! Search Master Steve here, Syzlak is far too busy celebrating the recent Stanley Cup victory by the Chicago Blackhawks, so I’m here to fill in.
Today, we’re going to delve into some great AdCenter features that you’ll probably all want to be very aware of as you transfer all your adverts to AdCenter in the next months. In case you forgot, Bing is now Yahoo, so you’ll want to get your ducks in a row to capture all that sweet AltaVista traffic.
AdCenter’s 3 Strongest Features
Geo-Targeting
Right from the bat, we’re targeting your geo in AdCenter. Let’s go through the steps. When you sign up an account from the US, we’ll walk you through creating your ad, specifying your budget, bids, etc. Just like Google.
Then, instead of setting you up with your ads targeted to North America, we’ll go ahead and target your ads to the world for ya.
True Geo-Targeting right when you setup an account. Only from AdCenter.
Keyword Insertion
We all know that keyword insertion, or dynamic titles, or whatever you call them (parameters? what?!), are vital part of every campaign’s ad copy. Well don’t worry, at AdCenter we’ve made sure that Keyword Insertion works just as it does on Google and Yahoo.
Simply put {keyword:xxx} into your ad, and we’ll insert your keyword if it fits within our character limits. Additionally, you can follow Google’s keyword capitalization standards and use {KeyWord:xxx} or {KEYWORD:xxx}, but we won’t follow their command and formatting.
At AdCenter we assume that you’ve created your keywords with the capitalization you’d like to use, so we won’t bother you with any other option. We’ll keep your keywords in lower case if that’s how you entered them.
Easy Tracking Integration with Google Analytics
Here’s the best feature yet. Say you use Google Analytics and want to see which keywords your visitors used to find your ad, click through, and buy your product.
You’re in luck!
With AdCenter we’ll let you use a standard variable for your ads that will cover all keywords used to see your ad. By using the {QueryString}…or, wait…{OrderItemID}, no no no, {keyword}, well, one of those probably works…anyway, plop that bitch in your tracking URL, and behold!!!!!
In Google Analytics you’ll see data for the keyword {querystring}, {keyword}, or {orderitemid} depending on which one of those you decided was the best. None of them will show you your keyword…we don’t know how to do that yet. We’re working on it, we’re thinking that it might take a couple years, though.
In the end, how’s that going to help you track your hits anyway?! You should just use AdCenter’s Analytics Package – seen below.
AdCenter Analytics Package
As you can see, AdCenter really has the user in mind, and we can’t wait to take all your money in the next couple of months.
Love,
Steve
Posted on: April 9, 2008 by Syzlak
You rat bastard.
Steve, we had a deal. A) You’d leave Yahoo alone and 2) You wouldn’t be pushing adCenter propaganda down my throat. Today, I see that the terms of our deal have been breached. You done did both, you asshole. Only minutes ago I login to see your post “Come on…”
Who do you think you are? Me??!?! You can’t go around doing half assed posts with ellipses, that’s my fucking shtick! We talked about the Yahoo thing bro.
Then as I was about to leave today, I am assaulted with this:
What
The
Fuck?
You whoring (still odd looking) yourself out now? I thought you were my bitch, bitch. Here’s the bottom line Steve – buy a comb, stop stealing my shit and get back to work.
How’s SXSW going? We’ll have to get you that return ticket soon…
Posted on: March 14, 2008 by Search Master Steve
Holy shit I’ve been drunk since Sunday. Search Master Steve here giving you an update from SXSW, or as I like to call it MSxswN! See what I did there? That’s called branding, and it’s something you punks will never be able to pull off as well as we can. Microsoft has been branding other people’s products since before you were born, so it’s time you recognize.
What up, what up, what up??!?! SyzlakSEM sent me down to Austin to cover the goings on, here’s an update.
First day I got here was Sunday, and like I said, I’ve been in a stupor since. I skipped that Zuckerman Keynote, I knew that was going to be boring and from what I’ve heard…I was right. Monday, I checked out “Going Social Now,” my program describes it as thus: How your enterprise can use social media to improve your business practices. Learn social media ideas that are based on real-world research and case studies. I couldn’t describe it better myself…so I won’t. That was an aces presentation and it really got me thinking, ‘Microsoft needs to buy up one of these social media outlets.’ I smell promotion.
On Tuesday, I holed up in my room doing shots of Tequila while listening to various Ballmer speeches I carry for inspiration. I knew I wouldn’t be missing much from the trade show, and that I could make up some ground Wednesday.
Wednesday and Thursday was a big ball of confusion for me. Not only was I severely hungover, but also rather out of sorts seeing so many presentations set to music. For many of the sessions, I was mighty impressed with the musicianship, but I have to say-it was hard to understand the point of some of their presentations. For example, I’d heard a lot about this company called Earlimart, but I couldn’t understand if they were explaining how to leverage text variables within ad copy or just singing about girls! Don’t even get me started about those guys over at Revision Engine Marketers…
So, as I return to the bottle, I hope that your conferences went as well as mine. See you soon Syzlak!
By the way, when were you planning on sending me my ticket home?
Posted on: February 1, 2008 by Search Master Steve
Please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, buy Yahoo!, I need a better job.
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Hey guys! Search Master Steve here, Syzlak is far too busy celebrating the recent Stanley Cup victory by the Chicago Blackhawks, so I’m here to fill in.
