SEMpdx: SEO & PR working together
Posted on: March 26, 2010 by Syzlak Comments
Here’s some notes I took a long time ago about SEO & PR. It was a monthly SEMpdx thing.
I realize this is very half-assed
PR needs to expand its reach because journalists are looking to social media for news.
- Don’t just rely on a basic press release – employ photos, videos, whitepapers, podcasts.
- Optimize – Get your partners to link to the release, involve sponsors & partners.
- Improve Performance – Turn the newsroom into a more dynamic press release site. Make it more like a news oriented blog. Talk about events, have a background, images, videos, links.
- Balance the Social Life – Twitter, Facebook, SMM are your friends. Monitor what’s written about you.
- Understand it is Forever – Join in on the negative content conversations. Maybe employ PPC to push the negative sites away.
- Good Relations Take Work – update old content with new links, photos, keywords. Go back and use social bookmarking.
